Play One We Know has appointed singer-songwriters Brooke Ellen and Luke Notman as official ambassadors.
Both artists are joining to back direct fan support for the musicians and grassroots venues that keep live music going. The two will help more artists and venues build a closer, more practical relationship with the fans who already care about them.
Brooke Ellen is a UK pop artist and storytelling songwriter. Notman is lead singer of British rock band 3 Days of Wonder. The music industry has never been easier to get into and never harder to earn a living from. Streaming gives fans almost unlimited access to music but very little direct economic connection to the people making it, and for most artists it does not add up to a sustainable career. The grassroots venues where those artists find their feet are under real pressure too, squeezed by rising costs, thin margins and the wider cost of living crisis.
Play One We Know exists to close that gap. It helps artists and grassroots venues turn the goodwill of an audience into real support, so fans can put something back in the room and in the moment, rather than the relationship ending at a stream, a ticket or a follow. Bringing in ambassadors who actually work in grassroots music is central to that. They know the circuit, they know the pressures and they have direct lines into the people that Play One We Know is here to help.
Gerard Gibbons, Co-Founder of Play One We Know, said: “Artists need practical new ways to earn directly from the people who value their work, and that has to come from voices the industry trusts. Brooke and Luke are working artists who understand the reality of building a career from the ground up. They know what a good night at a venue feels like and they know how thin the margins are. That is exactly why they are the right people to champion direct fan support. This is not about asking fans to do more. It is about giving them a simple way to back the music they already love.”
Brooke Ellen is a UK singer-songwriter with a strong visual and theatrical identity. There are artists whose music can transport you to a different place and time and leave you breathless with the images they can create. UK singer-songwriter Brooke Ellen falls into that category. Discovering herself amidst an unfolding world of possibilities, she is unafraid to switch lanes and explore new genres in search of that perfect song.
Performing in venues across the North west that she’s secured herself, and supporting artists like Marskiii, Mari Mari and alt pop sensation AU/RA. Brooke Ellen is quickly gaining a reputation and following. With success of her recent song “Screaming in silence”, more than ghouls are on the horizon! Don’t be afraid of the Ghost behind the curtain. Discover an artist who will walk the line and who can join the threads that bind us. Ideal for curators who like intelligently crafted music that is beyond the disposable pop of today’s music industry, add it Brooke to your roster and fall in love with an artist that will make your head spin. Get haunted by the Ghost!
Luke Notman is lead singer of 3 Days of Wonder, a young British band whose sound is rooted in the anthemic rock of the 1980s and 1990s. The band is known for big sounds, a strong live presence and songwriting with social commentary. With years on the grassroots circuit, his focus as an ambassador will be the live side of direct support, the venues and the audiences in the room where grassroots music actually happens.
As ambassadors, Brooke and Luke will champion direct fan support across the industry. Their work will include artist and venue health checks, which are short practical reviews of how well an artist or venue is connecting with its audience and where it could be earning more directly, alongside content, venue visits, live activations and wider awareness of what direct fan support can do. A big part of the role is helping more artists and venues understand the Play One We Know approach and put it to work in a way that fits how they already operate. Gerard Toplass,
Co-Founder of Play One We Know, said: “The grassroots music ecosystem is the foundation everything else is built on, and right now it is fragile. Venues are dealing with rising costs while audiences feel the squeeze of the cost of living, and that combination puts real strain on the places where new music is made. The future of grassroots music depends on stronger, more direct relationships between fans, artists and venues. If the people in the room can support the music in front of them, more of that money stays where it matters. That is the relationship we want to help rebuild.”
Fans, artists and venues can find out more about the ambassadors and how to get involved at https://playoneweknow.co.uk/ambassadors. Play One We Know helps grassroots artists and venues turn fans into funding. It gives the people who already love an artist or a venue a simple, direct way to support them, using QR-code based tools backed by health checks, content and live activations. The aim is straightforward: keep more money in grassroots music and help the artists and venues at its heart build something that lasts.
For more information, contact: [email protected]
Notes To Editors
Play One We Know is a grassroots music support platform that helps artists and venues turn audience goodwill into direct financial support.
Using QR-code based tools, artist and venue health checks, content and live activations, Play One We Know gives fans a simple way to support the music they already care about, whether that is at a gig, in a venue or through an artist’s own community.
The aim is to help more money stay in grassroots music and give artists and venues practical ways to build stronger, more direct relationships with their audiences.
Link to our LinkedIn HERE