Content Guide
Whether you represent an emerging artist, an independent label, or an established entertainment brand, knowing how to submit a press release effectively is one of the most valuable skills in your promotional arsenal. Entertainment press release submission is not simply a matter of writing a few paragraphs and firing them off to a journalist. Done well, it is a systematic process that puts your news in front of the right people at the right time, in a format they are ready to act on.
This guide covers everything you need to know — from structuring your release to choosing the right distribution channels and understanding what editors and journalists actually want to receive.
What Is an Entertainment Press Release? (Entertainment Press Release Submission)
An entertainment press release is a formal written announcement distributed to media outlets, bloggers, journalists and music platforms on behalf of an artist, label, venue, promoter or entertainment brand. It serves as the official record of a piece of news — a new album, a tour announcement, a signing, an award win, a collaboration or any other development considered newsworthy.
Unlike social media posts or fan newsletters, a press release is written in a specific journalistic style and intended to be picked up, quoted or republished by third-party media. Its purpose is coverage — not conversation.
Why Press Release Submission Still Matters in the Entertainment Industry (Entertainment Press Release Submission)
In an age of social media, it might be tempting to assume that press releases have become obsolete. They have not. Journalists, bloggers and playlist curators still rely heavily on press releases as a source of accurate, structured information. A well-submitted press release provides:
Credibility — it signals that you are operating professionally and that the news is verified and complete.
Search engine visibility — press releases published on high-authority websites generate backlinks and mentions that improve your search rankings over time.
Media efficiency — journalists are time-poor. A press release that contains all the key facts, quotes, links and images in one place makes their job easier and significantly increases your chance of coverage.
A permanent record — unlike a tweet or a story, a press release remains indexed and discoverable on press release platforms indefinitely.
The Anatomy of an Effective Entertainment Press Release (Entertainment Press Release Submission)
Before you consider where to submit your press release, you need to ensure it is correctly structured. Media contacts receive dozens of submissions daily, and poorly formatted releases are discarded immediately.
Headline — the headline must communicate the news in one line. It should be specific, factual and written in the present tense where possible. Avoid vague superlatives. “London-Based Indie Trio Announces Debut Album Release for March 2025” is stronger than “Exciting New Music on the Way.”
Dateline — include the city and the release date at the start of the first paragraph. This tells the journalist immediately whether the news is current.
Opening paragraph — the first paragraph must answer who, what, where, when and why. Journalists often only read this far before deciding whether to continue, so all the essential facts must be present.
Body paragraphs — expand on the announcement with context, background, and supporting detail. This is where you introduce the artist biography, explain the significance of the news, and provide relevant statistics or history.
Quotes — include one or two direct quotes from the artist, manager or label representative. Quotes humanise the release and give journalists ready-made copy to include in their articles.
Boilerplate — a short standard paragraph at the end describing the company, label or artist in general terms. This section remains consistent across all your press releases.
Contact information — a named contact, email address and phone number. Press releases without contact details are treated as spam.
Assets — where possible, link to a high-resolution press image, a streaming link, and any other supporting material. Never attach large files; always use links.
Choosing the Right Channels for Entertainment Press Release Submission (Entertainment Press Release Submission)
Where you submit your press release is as important as how you write it. There are several distinct categories of channel, each serving a different purpose.
Dedicated Press Release Platforms (Entertainment Press Release Submission)
Press release platforms allow you to publish your release in a central, indexed location that journalists can browse and search. The advantage of these platforms is that they aggregate entertainment news in one place, making your submission discoverable to media professionals who are actively looking for stories.
Platforms such as Press Noise are built specifically for the entertainment and music industry, meaning your submission reaches an audience that is already interested in and engaged with entertainment content. Submitting through a specialist platform significantly increases the relevance of your placement compared to generalist wire services.
Direct Journalist Outreach (Entertainment Press Release Submission)
A press release platform gets your news indexed; direct outreach gets it read by a named human being. Maintain a database of journalists and bloggers who cover your genre or sector and send personalised pitches that reference their previous work. A press release sent cold to a relevant journalist, with a brief covering note explaining why it is relevant to their audience, will almost always outperform a mass distribution to an unvetted list.
Music Blogs and Independent Media (Entertainment Press Release Submission)
Independent music blogs remain an important part of the entertainment media ecosystem, particularly for emerging artists. Many bloggers actively welcome press release submissions, especially for niche genres where larger outlets provide limited coverage. Research the blogs that cover your genre, study their submission guidelines, and tailor your release accordingly.
Social Media and Owned Channels (Entertainment Press Release Submission)
While not a substitute for traditional press release distribution, publishing your release on your own website and social channels extends its reach and creates additional indexed content. Your press release page on your own website also serves as a reference point for journalists who want to verify information independently.
Common Mistakes That Kill Your Press Release Submission
Even experienced PR professionals make avoidable errors that reduce the effectiveness of their submissions. The most common include:
Submitting too early or too late — timing is critical in entertainment. An album press release sent six weeks before release gives outlets time to schedule reviews and features. A tour announcement submitted the day before dates go on sale is too late to generate meaningful coverage.
Burying the news — the most important information must appear in the first paragraph, not the third. Many journalists will read nothing past the opening lines.
Over-writing — press releases should be concise. A standard entertainment press release should sit between 400 and 600 words. Longer is rarely better.
Generic subject lines — if you are distributing by email, the subject line determines whether the email is opened. Treat it with the same care as the headline of the release itself.
Failing to follow up — a single submission rarely generates coverage on its own. A brief, professional follow-up email sent three to five days after the initial submission is standard practice and significantly improves response rates.
How to Submit a Press Release on Press Noise
Press Noise provides a free entertainment press release submission service designed specifically for artists, labels, PR agencies and music businesses. Submitting through Press Noise is straightforward:
- Create a free account at pressnoise.com
- Navigate to the press release submission section
- Enter your release details, paste your press release copy, and add links to supporting assets
- Submit for publication
Your press release will be published and indexed on the platform, making it discoverable to journalists, bloggers and industry professionals who use Press Noise as a resource for entertainment news.
There is no cost to submit. The platform exists to connect entertainment news with the media professionals who want to cover it.
Building a Long-Term Press Release Strategy
A single press release rarely transforms an artist’s profile. The most effective PR campaigns treat press release submission as an ongoing activity rather than a one-off event.
Map out your planned announcements across a six-month period — releases, tours, collaborations, award submissions, milestone achievements — and build a calendar of press release submissions around these events. Consistent, regular submissions build familiarity with journalists and editors, establish your credibility as a professional operation, and steadily accumulate online coverage that compounds over time in search rankings.
The entertainment industry is competitive. The artists and labels that receive consistent media attention are rarely the ones with the most exciting news — they are the ones that communicate their news most professionally and persistently.
Start Submitting Today
Entertainment press release submission is one of the highest-return activities available to an artist or label operating on a limited budget. The cost is primarily time, and the potential return — media coverage, backlinks, streaming platform features, industry awareness — is substantial.
If you are ready to start distributing your entertainment news to media professionals, Press Noise offers free press release submission for the music and entertainment industry. Create your account, submit your first release, and begin building the media presence your act deserves.
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