Content Guide
How to Get Your News Published Without Spending a Penny
Getting media coverage for your music, your label or your entertainment business does not have to come with a significant price tag. Free press release submission is not only possible — when done correctly, it is one of the most effective and sustainable ways to build your media presence over time.
This guide covers everything you need to know about free press release submission: what it is, how it works, where to submit, and how to make every submission count.
What Is Free Press Release Submission?
Free press release submission is the process of publishing and distributing a press release through a platform or service that charges nothing for the submission. Rather than paying a per-release fee or committing to a monthly subscription, you write your press release, upload it to a free platform, and it is published and made available to journalists, bloggers and industry professionals at no cost.
Free press release submission platforms exist across multiple industries, but for artists and businesses in the music and entertainment sector, using a platform that specialises in your industry is significantly more valuable than a generalist service. A free music-specific platform puts your news in front of an audience that is already engaged with entertainment content — the journalists, bloggers and curators most likely to cover your story.
Why Free Press Release Submission Works
There is a common misconception that free equals low quality. In the world of press release distribution, this is not the case. The value of a press release submission is determined by where it is published and who sees it — not by what you paid to put it there.
A well-written press release submitted for free to a reputable, industry-specific platform will consistently outperform a poorly written release sent through an expensive paid wire service to an audience with no interest in your genre or sector.
The factors that determine whether a free press release submission delivers results are the same factors that determine whether any press release delivers results: the quality of the writing, the newsworthiness of the announcement, the relevance of the platform, and whether the right people can find and act on the information.
Free press release submission removes the financial barrier to entry. It means an independent artist with no promotional budget can compete for media attention on the same platform as an established label with a full PR team. It means a boutique PR agency can submit press releases on behalf of every client on their roster without calculating a per-release cost. It means that no announcement — however small — is too minor to be worth submitting, because there is no financial downside to publishing it.
The Benefits of Free Press Release Submission for Music and Entertainment
For artists, labels and entertainment businesses specifically, free press release submission offers a range of tangible, lasting benefits.
Media reach without cost — the fundamental value of any press release service is reach: getting your news in front of people who might cover it. A free platform delivers this reach without requiring you to weigh the cost against the potential return on every submission. This freedom to submit consistently is itself a competitive advantage.
Search engine visibility — press releases published on indexed platforms generate backlinks and create additional indexed pages that reference your artist name, your label, your releases and your genre. Over time, a consistent programme of free press release submissions builds a body of online content that contributes to your search engine presence. Journalists researching you will find a professional record of your activity. Fans searching your name will find coverage. This compounding effect is one of the most undervalued aspects of regular press release submission.
Permanent discoverability — unlike a social media post that disappears from feeds within hours, a press release published on an indexed platform remains accessible and searchable indefinitely. A journalist writing a piece on emerging artists in your genre twelve months from now might discover your press release through a search, read about your releases, and reach out for an interview. This kind of delayed discovery happens regularly and is only possible because the press release was published in a permanent, indexed location.
Credibility and professionalism — a published press release signals to industry contacts that you are operating professionally. When a manager, booking agent or label representative researches an artist and finds a body of published press releases alongside their music, it tells a story of consistent, professional activity. For PR agencies, a history of published client releases on reputable platforms builds a visible portfolio of work.
Volume without friction — because there is no cost per submission, free press release submission encourages the kind of consistent, high-volume publishing that generates meaningful results over time. Artists and labels that submit regularly build momentum. Those that submit only for major releases miss the opportunity to establish an ongoing presence that makes each new announcement land with more authority.
What Makes a Strong Free Press Release Submission
The platform you use matters, but the quality of what you submit matters more. A strong press release submitted to a free platform will generate more coverage than a weak press release submitted to the most expensive service available. These principles apply to every submission you make.
Lead with the news — the first paragraph of your press release must contain the most important information. Who is making the announcement, what are they announcing, when is it happening, and why does it matter? Journalists decide within seconds whether a press release is worth their time. If the news is buried three paragraphs in, it will never be found.
Write in the third person — a press release is a journalistic document, not a personal statement. Write about your artist or your company in the third person throughout. This makes it immediately usable by journalists who can quote directly from your release without having to rewrite it.
Be specific — vague announcements do not generate coverage. Concrete details do. Release dates, venue names, streaming numbers, chart positions, collaborators, producers — specific facts give journalists something to report and give your press release credibility.
Keep it concise — a standard press release should sit between 400 and 600 words. Every sentence should earn its place. Remove anything that does not add factual value. The goal is to communicate the news as efficiently as possible, not to fill space.
Include a quote — one or two direct quotes from the artist, manager or label representative add a human dimension to the release and give journalists ready-made copy. Keep quotes purposeful and specific — avoid generic praise and focus on something genuine and newsworthy.
Add your assets — include a link to a streaming version of the music, a high-resolution press image and any other relevant supporting materials. Never attach large files to emails; always use links. Make it as easy as possible for a journalist to act on your press release immediately.
End with a boilerplate — close every press release with a short standard paragraph that describes your company, label or artist in factual terms. This section remains consistent across all your releases and provides context for anyone discovering your news for the first time.
Where to Submit Your Press Release for Free
For music and entertainment professionals, the most effective free press release submission option is a platform that is purpose-built for the industry. General platforms that serve every sector have a diluted audience with limited interest in music news. Industry-specific platforms have audiences made up of exactly the people you want to reach.
Press Noise is a free press release submission platform built specifically for the music and entertainment industry. It is used by artists, labels, PR agencies, managers, promoters and music businesses to publish and distribute press releases to an audience of journalists, bloggers, curators and industry professionals engaged with music and entertainment content.
Submitting to Press Noise is free, straightforward and permanent. Your press releases are published and indexed, meaning they remain discoverable long after the initial submission. There are no per-release fees, no subscription requirements and no hidden costs.
Building a Free Press Release Submission Strategy
A single press release submission rarely transforms your media profile. The artists, labels and agencies that generate consistent coverage treat press release submission as an ongoing activity — a regular part of their promotional workflow rather than an occasional event.
Map out your planned announcements across the next three to six months. Singles, albums, tours, music videos, collaborations, award submissions, industry milestones — each of these is a legitimate reason to submit a press release. Build a calendar around these events and commit to submitting consistently.
Over time, this consistency compounds. Each submission adds to your indexed presence, generates additional backlinks, and builds familiarity with the journalists and bloggers who cover your space. The bands and labels that dominate music media are not always those with the most exciting news — they are often those that communicate their news most consistently and professionally.
Free press release submission removes every financial obstacle to building that kind of presence. There is no reason to wait.
Start Your Free Press Release Submission Today
If you are ready to get your music and entertainment news in front of the right people, Press Noise offers completely free press release submission for artists, labels, PR agencies and music businesses.
Create your free account at Press Noise and submit your first press release today. Your news is worth sharing — and it does not cost a thing to share it.
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