These Hands Melt, a boutique record label dedicated to “dark emotional music”, has launched THM Artist Services.
This new division of the record label is designed to act as a strategic partner for underground artists and businesses, offering a specialised suite of services to navigate the modern music landscape while preserving the label’s signature aesthetic.
THM Artist Services will provide a comprehensive suite of professional solutions for the underground scene, led by artist management that offers long-term strategic guidance for both independent artists and record labels. The division will support the industry by connecting artists with suitable record labels and/or booking agencies, by brokering and facilitating the manufacture of physical records for labels or self-releasing artists, and by providing professional services in the fields of social media, video and overall visual identity.
In an exclusive partnership with 3nation, THM Artist Services will also offer tailor-made PR campaigns. A specialist with deep roots in the metal, gothic and experimental scenes, the 3nation services will focus on amplifying artists’ stories and music to relevant media while staying true to their authentic image and atmosphere.
The launch follows a period of significant growth for the Rome-based label, which recently expanded its physical presence with the opening of Aritmia, a boutique record store and a new hub for fans of dark, niche and extreme music in the Italian capital.
Mauro Roma, founder of These Hands Melt, said: “The traditional music model often fails the niche, the obscure and the deeply emotional. With THM Artist Services, we are extending the same boutique approach we use at the label and our shop, Aritmia. We aren’t here to flood a saturated market. We want to help artists build sustainable careers through careful selection. We want to find the right home for their work, whether that’s on a turntable or a festival stage.”
Dominic Athanassiou, founder of 3nation, added: “Having worked with Mauro for several years now and served as the primary PR agency for These Hands Melt, this partnership is a natural evolution. By integrating our global network and industry knowledge directly into THM Artist Services, we can ensure that the most challenging and rewarding dark music reaches the audience it deserves.”
Those interested in THM Artist Services are welcome to get in touch: [email protected]
Notes To Editors
About These Hands Melt
These Hands Melt is a small independent label dedicated to “dark emotional music”. From extreme metal to post-rock, ethereal, and goth, the catalogue shares a common emotional and aesthetic mood. The label focuses on limited physical runs designed for slow listening. In addition to its label operations, THM runs Aritmia, a boutique record store in Rome that serves as a reference space for underground scenes. Find out more: https://thesehandsmelt.shop/
About 3nation
3nation offers tailored music PR services for artists and record labels globally, as well as B2B PR services for music businesses and technology companies to help deliver clients’ messages and products to the right audience. Find out more: https://3-nation.com/